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Hi, I'm Carol-Lynn!

I'm a graphic designer, passionate about all things design and marketing. I want to help your company accomplish its goals by creating the marketing collateral you need - if it's a logo or a website - I am excited to help you! Nothing brings me more joy than finding new solutions to your company's marketing collateral.

I am currently based in Dallas, Texas but I work with brands and companies internationally! I have worked in a variety of industries in the B2B and B2C space. I look forward to working with your company. 

“When I grow up I want to color”
— Carol-Lynn
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Freelance Graphic Designer

 Dallas, TX | 2015 - Current

  • Collaborated with award-winning agencies to support AT&T Dream in Black Campaign at Essence Festival to create meaningful visual stories for cultural appreciation and conversion.

  • Collaborated with content and marketing teams at Member’s Choice Credit Union to confirm design compliance with brand guidelines.

  • Worked with Safe Conversations to create new on-brand training material and email campaigns.

  • Worked with Dart marketing team to execute 30+ projects and lead 3 campaigns from start to finish to assist with the influx of projects.

  • Created, designed, and maintained multiple e-commerce websites and updated them with newly designed products, corporate announcements, and specials.

  • Helped 20+ companies by brainstorming and creating engaging marketing and promotional advertisements to generate sales revenue and grow the customer base

Graphic Designer

Dal-Tile Corporation | Dallas, TX | August 2019 - March 2020

  • Leveraged proficiency in Adobe InDesign, Photoshop, and Illustrator to design ads (print and digital), website and social media assets, trade show and showroom signage, product boards and displays, and brochures.

  • Formatted print and web applications designs and media to deliver production-ready graphics.

  • Designed new, on-brand marketing materials focusing on concept and messaging.

  • Worked successfully with a team of diverse specialties to create graphics and collateral for an award-winning trade show booth.

Graphic Designer

7-Eleven | Irving, TX | November 2018 - December 2019

  • Developed engaging marketing and promotional advertisements to generate buzz on the new national 7Rewards loyalty campaign and create buy-in from employees, managers, and franchisee owners.

  • ·Designed new, on-brand visual elements to support a new loyalty program focusing on concept and messaging using Adobe InDesign, Photoshop, and Illustrator.

  • Developed, designed, laid out, and produced 5 training materials and learning aids for the 7-Eleven learning academy.

     

Digital Designer

Michael's | Irving, TX | July 2018 - October 2018

  • Worked closely with team members to deliver 3-4 email campaigns weekly, develop solutions and meet deadlines using project management software.

  • Designed visual and graphic images with Photoshop and Illustrator to use on multiple platforms.

Art Director | UI/UX Designer

American Heart Association | Dallas, TX | March 2018 - June 2018

  • Worked alongside the entire development team in an energetic and creative environment.

  • Redesigned site using Invision to enhance navigation and improve visual appeal.

  • Designed visual and graphic images to use on multiple platforms using Photoshop and Illustrator.

  • Completed design projects to meet budget, equipment, performance, and legal requirements.

Graphic Designer

Dallas Market Center | Dallas, TX | May 2017 - February 2018

  • Leveraged proficiency in Adobe InDesign, Photoshop, and Illustrator to design ads (print and digital), website and social media assets, trade show and showroom signage, product boards and displays, and all marketing material.

  • Developed engaging marketing and promotional advertisements to generate sales revenue and grow the customer base.

  • Created corporate brands by designing cohesive looks between fashion, interior design, household, and gift departments.

  • Generated digital image files for use in digital and traditional printing.

  • Formatted print and web applications designs and media to deliver production-ready graphics.

  • Oversaw product design, print design, and marketing collateral from concept to completion.

Digital Designer

Sally Beauty Supply | Dallas, TX | April 2017

  • Used Photoshop to edit and create images and layouts.

  • Generated digital image files for use in digital promotion.

  • Developed website layouts, templates, and unique branded looks for 5 projects.

    Graphic Designer

Ackerman & Co. | Dallas, GA, TX | June 2015 - March 2017

  • Leveraged proficiency in Adobe InDesign, Photoshop, and Illustrator to design ads (print and digital), website and social media assets, trade show and showroom signage, product boards and displays, and brochures.

  • Designed new, on-brand visual elements focusing on concept and messaging.

  • Developed engaging marketing and promotional advertisements to generate sales revenue and grow the customer base.

  • Submitted design ideas to plan 15+ campaigns with clients and executives.